The small luxury car is where prestige, practicality, and plenty of features intersect. We're excited to give you a front-row seat to that phenomenon in this 2018 Audi A4 vs. BMW 3 Series car comparison. Which of these rides is ideal for your daily drive?

You'll have to read on to find out. See how these cars match up in terms of technology, performance, and pure style. If you have questions about how these cars will handle your Hardeeville, Bluffton, or Hilton Head Island drives, contact us at Audi Hilton Head! 

A4 vs 3 Series: Swanky Cabin Style 

After you've been bedazzled by these cars' deluxe exteriors, you can slide into the cabins of the A4 and 3 Series. You'll be greeted by elegant designs and top-shelf materials, such as aluminum accents and rich wood inlays on the dash and door panels. 

In the A4, you'll literally be sitting in the lap of luxury, with standard leather seating in your choice of Black, Rock Gray, Atlas Beige, or Nougat Brown. The top-tier A4 Prestige even offers sporty red stitching in the Black leather seating to bring some bold flare to your ride. 

The deluxe 3 Series offers some exciting Dakota leather options in distinguished shades like Cognac, Black, and Venetian Beige. Unfortunately, you won't find the luxury of leather seats standard here: You'll need to upgrade to move beyond SensaTec, an imitation leather.  

All-Star Performance Specs 

When it comes to engine power, the Audi A4 and BMW 3 Series are well matched. Both use turbocharged 2.0L 4-cylinder engines to power their way forward. The base engine in the A4 offers 190 horsepower, while the one in the 3 Series is right on its tail with 180 horsepower. 

Looking for more thrills? Both sedans offer upgraded turbocharged 2.0L 4-cylinder engines with more oomph. The A4 engine can deliver 252 horsepower, while the one in the 3 Series has 248 horsepower on tap. You'll enjoy a more confident driving experience, especially where highway merging and passing are involved. 

Want more traction on the road? Both these cars offer available intelligent all-wheel drive (AWD) to make it happen. However, if you don't want to spring for AWD, the A4 has a key advantage with standard front-wheel drive (FWD). By placing the drive wheels under the engine's weight, it gives you more traction than you'll see with the 3 Series' standard rear-wheel drive (RWD). 

Entertainment Technology 

Technology in the A4 and 3 Series begins and ends with their infotainment systems: MMI®in the Audi car and iDrive in the BMW. Both offer smartphone integration via Apple CarPlay™, so you can pair your iPhone with the car and use your favorite music, maps, and messaging apps as you drive via voice command. 

However, while the A4 makes Apple CarPlay™standard, it's only an option in the 3 Series. You'll need to upgrade if you want to experience it. Meanwhile, only the A4 offers Android Auto™, so Android users will be out of luck when it comes to smartphone integration in the 3 Series. 

When those hot South Carolina summers roll around, you'll want a way to keep your car cool for the roads of Hardeeville, Bluffton, and Hilton Head Island. Luckily, both these cars offer standard automatic climate control. You can chill the cabin to your ideal temperature, right down to the degree! 

Audi A4 vs BMW 3 Series: Choosing Your Luxury Car 

Now that you've read our car comparison, which small luxury car meets your needs best? It can be difficult to judge an Audi A4 vs. BMW 3 Series face-off, as each of these cars stands out in key ways.

However, if you're looking for more standard technology and a luxurious cabin, along with tractive FWD, you may just find that the 2018 Audi A4 is tailor-made for your needs. Schedule a test drive at Audi Hilton Head and decide for yourself!

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Audi Hilton Head

46 Auto Mall Blvd.
Directions Hardeeville, SC 29927

  • Sales: 843 288 0500
  • Service: 843-288-0500
  • Parts: 843-288-0500


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  • Friday 9:00am - 6:00pm
  • Saturday 9:00am - 6:00pm
  • Sunday Closed